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Desiré Engström Receives Scholarship for Roger Hatchuel Academy in Cannes
Swedish Association of Communication Agencies has now acknowledged who receives their scholarship for 2010. Desiré Engström, Advertising – copy student from Berghs School of Communication gets to participate in Roger Hatchuel Academy in Cannes.
– In Desiré we see a sparkling intellect and a bubbling wealth of exciting ideas. That's exactly why will be such a great representative for all like-minded students at Berghs, says Anna Laurin, Program Director for the Advertising Program at Berghs School of Communication.
At the Roger Hatchuel Academy students from all over the world participate in a workshop. Hand-picked advertising, marketing, communication and design students study trends and participate at high-class seminars. The tutors are some of the world's most eminent industry people. Roger Htachuel Academy runs for one week in Cannes.
– During the week in Cannes some of the world's foremost in the communication industry gather. It will be a great opportunity for Desiré to network with interesting people and learn a lot, both at the festival and the academy, says Digge Zetterberg, project manager at Swedish Association of Communication Agencies.