Application DEADLINE is NOVEMBER 24, 2024

Advanced Advertising

This immersive 15-week program will supercharge your advertising portfolio by equipping you with the skills and experience, including advanced generative AI techniques, to elevate your career. Whether you're looking to step up in your current role or embark on a bold new direction, our focus on idea generation, execution in advertising, and integration of generative AI in communication will get you there.

Program Overview

Berghs Advanced: Advertising blends classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio, integrating generative AI throughout the process. This program is perfect for international students with previous studies or experience in communications, advertising, and design – who want to work professionally in English in the advertising industry.

While your core focus will be on advertising, you will get a holistic view of the strategy, creativity, and execution of creative communication campaigns, with a particular emphasis on leveraging generative AI and a program customised to your area of professional focus—strategy, art direction, or copywriting. We give you tools to reframe marketing and communication problems, develop new ideas, and draw inspiration and lessons from all the areas where innovation happens.

But we do it the Berghs way. We focus on Action-Based Learning, which means you learn by doing. You learn by applying great ideas to all kinds of projects. It also means the program offers deep collaboration by bringing people from all over the world with a passion and curiosity for communication to work together across multiple disciplines within communication. It's the best way to prepare your professional skills and advertising portfolio to take you places.

Who is Berghs Advanced: Advertising for?

Are you a driven, creative professional ready to take your career to new heights? This program is for ambitious, innovative individuals ready to take their careers in art direction, copywriting, and brand strategy to the next level. Ideal for recent graduates in advertising-related fields or professionals seeking a dynamic career shift, Berghs Advanced is designed for those who crave a challenge and are passionate about making a real impact. Leveraging the unparalleled reputation of Europe's most awarded communication school, this program is rooted in a culture of creative excellence. Join a community of like-minded innovators and transform your potential into a powerful force for positive change and bold new ideas.

Show contentDeep Domain Expertise (Module 2)

During an intensive six-week period, you will focus on refining your core discipline within advertising—strategy, art direction, or copywriting. This module emphasises individual work and offers numerous opportunities to engage with industry professionals.

Strategy

Develop your strategy skills – from the importance of clarity and focus to finding unique propositions for brands, products, and services. Understand human and consumer behaviour to craft great strategies that facilitate creative and effective communication campaigns.

Copywriting

Refine your copywriting skills—from solving unique communication problems with words to using language powerfully to explain, evoke, and execute. Refine your copy craft to match the required tone perfectly and expand creative campaigns across all execution formats.

Art Direction

Craft your art direction – from solving compositional problems to communicating visually in a powerful way to refining your craft to match the required tone perfectly. Expand creative campaigns across all execution formats through powerful art direction.

Show contentCommon Core Modules

Collaboration is key. Our program immerses you in an environment where you work alongside strategists, designers, copywriters, public relations, and digital marketers, enhancing your ability to approach creative problems from diverse perspectives.

Intro Week

Gain essential self-leadership and teamwork skills, explore communication trends, and start working on your first projects immediately.

Module 1: Problem, Insight, Solution

Over five weeks, you work in groups and individually on many briefs and learn about problem framing, insight generation, message development, and creative execution. At the end of the module, you master the ideation process and produce and present better ideas faster and more consistently. You also learn to rapidly iterate your work, become better at giving and receiving feedback, and pitch ideas powerfully. This module is designed to give you confidence and provide momentum to your portfolio.

Module 3: Impact

In this capstone project, participants will collaborate with mission-driven companies tackling social and environmental issues. The focus is on creating a significant impact through innovative strategic and creative solutions emphasising sustainability, education, human rights, and economic development. Outcomes are tracked and measured, highlighting social/environmental impact and financial performance. This module challenges students to innovate within real-world constraints, producing comprehensive and impactful creative solutions. The resulting portfolio piece will showcase their ability to drive meaningful change, demonstrating their capability to contribute to mission-driven initiatives and making them highly attractive to future employers.

Portfolio Coaching

The core of Berghs Advanced: Advertising is our unique portfolio coaching course. It lets you develop a standout portfolio, incorporating generative AI techniques, that opens doors to exciting career opportunities. You get the space and support to step back and consider exactly where you want your advertising portfolio to take you. Then, through projects, coaching milestones, and internal and external feedback, we develop the portfolio you need and approaches to getting it in front of the right people. It's an intensely personal journey with much support and guidance to make it a profoundly positive and rewarding experience.

Show contentBuilding A Future

Build a network

You need more than a portfolio to get where you want to go in the creative industry. That's why we introduce you to as many industry professionals as possible. This might include site visits and introductions for individuals interested in specific business categories or companies. We're happy to help you grow the right network for you.

For now and for the future

Participants will be equipped for future creative endeavours by mastering the art of 'learning how to learn,' a crucial skill for continuous growth and adaptation. You'll learn to identify innovative opportunities within projects and your career, ensuring you stay ahead in a constantly evolving industry. Embrace new tools and technologies, including new generative AI tools, to develop groundbreaking creative work. With the guidance of Berghs School of Communication, you will confidently navigate and leverage these innovations, positioning yourself at the forefront of the creative landscape.

Show contentCertificates

Advanced Advertising Certificate – Art Direction
Advanced Advertising Certificate – Copywriting
Advanced Advertising Certificate – Brand Strategy

Application & Admission Requirements

Do I need any prior knowledge?

This program is for postgraduate students or people with industry experience in marketing and advertising-related fields such as strategy, design, communications, art direction, and copywriting. We expect art directors to be fluent in design software and composition. We expect strategists to be familiar with marketing and communication. We expect copywriters to have experience in writing at a high level in various contexts.

You will need an English level of CEFR B2 or higher; see www.tracktest.eu. We don't require a language certificate because your English will be assessed during your interview.

Include

Please submit your application via this page. Include your CV and a personal letter explaining your education, experience, and motivation for Berghs Advanced: Advertising. You also need to provide relevant samples or links to your work.

You will be invited to a video conference interview to assess your English level and judge your suitability for Berghs Advanced: Advertising. After your interview, you will be asked to complete a short task to determine how you think and work creatively. Your application documents, interview, and task will be weighed when evaluating your application.

What is the program fee?

Fee incl. VAT: 65 300 SEK

This program is not covered by CSN.