22 companies get a boost from 176 hungry Berghs students

This year's company is an exciting mix of companies - from startups, retailers, consultants, and industrial and advocacy companies - across B2C and B2B. They have a common need: to conceptualize, package and position their brands more effectively. And also, the need to move from raising awareness to increased engagement on social media.

This years' client and their challenge:

• ATG: Increase commitment and attract more people to trotting games.
  Supervisor: Carl-Johan Mölstad, World Domination Inc.
• Blocket: increase knowledge and commitment to the climate benefits of the service.
  Supervisor: Jonathan Hise Kaldma, Tiger & Kiwi.
  
• Cosmetech Holding: identity and profiling a new global concept.
  Supervisors: Sofia Kacim, Kacim Comm.
• Defunc: A new brand platform with lifestyle-oriented communication.
  Supervisor: Johanna Karlsson, Pearly Jo.
• Klarna: Position the brand in the US as the ultimate shopping experience.
  Supervisor: Lisa Walder, Maniola Studios.
• Kunskapsskolan: Develop the brand and strengthen communication.
  Supervisor: Åsa Marklund, Emakina DBG.
• Lantbrukarnas Riksförbund: Encourage younger peole to eat locally produced food.
  Supervisor: Ludvig Olsson, Trickle.
• Lead 4 Change: Position and raise awareness for a leading leadership company.
  Supervisor: Rosie Kropp, Lavandel.
• Plant Vision: Raise awareness of Life Science services.
  Supervisor: Karl Kardemark, Valtech.
• Sandvik: Develop a communication platform to attract next-generation talent.
  Supervisor: Leo Holte, Klarna.
• SFAB: Create a new communication plan and brand positioning.
  Supervisor: Nicole Kavander, All of us.
• Sinch: Disrupt the industry through product design and packaging.
  Supervisor: Robin Cedvin, Independent Art Director & Creative.
• Speed ​​Services: Broaden the appeal and expand the audience.
  Supervisor: Johanna Johansson, Ingo.
• Spelfriheten: Communicate to gambling addicts in a supportive way.
  Supervisor: Sedir Ajeenah, 29K.
• Swedish Diabetes Association: Fundraising strategies that strengthen their leadership position.
  Supervisor: Lamin Sonko, Majority.
• Starstable: Identify and engage new players in and out of Sweden.
  Supervisor: Frida Norfors, Conversionista.
• Södra Årefjällen Tourism Economic Association: Develop and communicate an upgraded mountain experience.
  Supervisor: Roshanak Fatahian, Volontaire.
• Techbuddy: Launch a brand new buddy platform.
  Supervisor: Jakob Jansson, Mentor Sweden.
• TV4: Broaden and refine communication with B2B partners.
  Supervisor: Rickard Willard, KIND co Labs.
• Visit Sweden: Package and communicate their "the digital meal press journey".
  Supervisor: Sophia Wood, Studio SW.
• Wella Professionals: Positioning as the obvious choice in the hair-colour category.
  Supervisor: Hanna Axelryd, Peak Performance.
• Widerlöv & Co: Strengthen the brand through geographical expansion.
  Supervisor: Sevgi Camuz, Qliro.

Bergh's degree projects occur during April and May every year, with companies gaining access to a uniquely potent mix of tomorrow's communicators. Each group includes about seven students from the school's various programs: Strategic Communication, Public Relations, Art Direction, Copywriting, Communication Design, Digital Design & Strategy, Growth Marketing, and Production Management.

Check out the cases from 2020: https://yesandfestival.com/graduation-project/