Nina amjadi is the new program director for content engineering

Tell us a little bit about your background and why you’ve joined Berghs as the new Program Director of Content Engineering?

With over 15 years of experience in marketing and technology, I’ve specialized in brand development, marketing strategy, and community-driven growth in the agency world. My career has taken me to key markets like Los Angeles, New York, and Amsterdam, working with leading global brands. The opportunity to join Berghs as the Program Director for Content Engineering is incredibly exciting. I’ve always been passionate about AI and its potential in creative communication and business transformation, making this role a perfect fit for my skills and interests.

What makes this program unique?

The Content Engineering program blends AI technology with creative communication and business transformation. It’s designed to equip students with the skills to leverage AI in creating compelling content and driving strategic marketing initiatives. Our curriculum is hands-on and future-focused, preparing students to become leaders in a rapidly evolving digital landscape.

What do you think is next in the world of AI relating to communication?

AI is set to revolutionize communication by making it more personalized, efficient, and impactful. We’re seeing advancements in natural language processing, predictive analytics, and automated content creation. The next big step will be integrating AI seamlessly into all communication channels, creating more intuitive and engaging user experiences.

Who should apply to the Content Engineering program?

This program is ideal for brave, forward-thinking individuals who are passionate about AI and its application in communication. Whether you’re a recent graduate looking to specialize in a cutting-edge field, or a professional seeking to upskill, if you have a curiosity for technology and a creative mindset, this program is for you.

What are you looking forward to as Program Director?

I’m excited to help shape the future generation of innovators! Who wouldn’t be? I look forward to fostering a dynamic learning environment, collaborating with industry leaders, and seeing our students make contributions to the field. My goal is to inspire and equip them with the knowledge and skills to thrive in this transformative era.