AI for Marketing Professionals

Unlock the future of marketing with AI in this advanced two-day course, specifically designed for marketing professionals who want to supercharge their efficiency. With guidance from AI expert Sibbe Silvén, who has accumulated over 3,000 hours working with ChatGPT, you will learn how to integrate powerful AI tools into your daily workflow. This course will help you explore new ways to elevate your marketing strategies, create campaigns, and personalise content with AI-tools. 

Over two days, you’ll gain hands-on experience in building marketing campaigns from scratch, discovering innovative AI applications, and tailoring them to fit your specific processes. By the end of the course, you’ll be equipped with the skills and tools to implement AI-driven solutions that can transform your marketing work, making you up to 8X more efficient.

This course aims at anyone working in Marketing or Communications who already uses AI and has basic prompting techniques. Perhaps you work with Strategy, Social Media, Content Marketing, or Communication in general. You understand the potential of AI and you want to dig deeper and implement new tools, agents or automations with AI in your workflow.

This course consists of classes and workshops, it is facilitated by a marketing expert who knows your daily tasks well and can help you explore new innovative ways and exciting tools to gear up fast and be more efficient.

To make the most out of the course, you should bring your computer and smartphone to the session. You should be ready to activate some accounts over the 2 days of course (estimate a budget from 20 to 100 USD, depending on your choice of tools. This is not included in the course fee). You can use free versions when available.
The course is delivered in English but you can, of course, prompt the AI to work in your own language.

• Create a 90% complete Strategy for your business with a single prompt.
• Create channel specific marketing campaigns from the push of a button.
• Create personalised marketing assets for your target audience and personas.
• Build your custom GPTs for your processes and train it on your data.
• Build your custom AI automations.
• Train your own image-model to generate images of a person or your product.
• Access to prompt generators.