Art Direction & Digital Design
- —Concept Creation
- —Digital Branding
- —Creative Technology
Dive into the world of Art Direction, and discover how to create strong visual communication that captivates audiences across digital platforms. This course puts the fundamentals of Art Direction in the context of the digital landscape, preparing you for work within the creative industry as well as with digital or tech-focused companies.
- Format
- Online
- Location
- Online
- Fee
- 31 000 SEK (excl. VAT)38 750 SEK (incl. VAT)
- Apply before
- Wednesday 12 February 2025
- Start
- Wednesday 5 March 2025
- End
- Wednesday 21 May 2025
See more info about times and dates
Elevate your creativity and craftsmanship to become an Art Director who comfortably works with visual design across digital platforms. Whether you are working in-house or at an agency, or even if you are a freelancer, the fundamentals of Art Direction are key to successful creative work. Through this course, you’ll become better, and faster, at developing great ideas. You will develop strong crafts in branding and visual communication, such as typography, colour theory and graphic/UI design. And you’ll work on practical projects creating strong visual design pieces that are fit for the digital landscape.
Over the 12 weeks, you will build hard and soft skills, and at least one strong portfolio piece. You will practice pitching your creative work, and you’ll get lots of feedback to help you get to where you want to go.
Week 1- Introduction
Good Art Direction starts with the right brief. You will learn how to turn a client brief
into an inspiring creative brief that works as a springboard for strong ideas.
Week 2- Concept Creation and Design Thinking
How do you create a strong concept? Learn how to take an idea from simple
sketches or sticky notes to a refined, polished solution. Explore methods for ideation and master the balance between quality and quantity in your process.
Week 3 - Pitch Your Idea
Turn your big idea into a presentation that stands out. Learn to captivate
your audience and win over clients or stakeholders. Practise storytelling skills and
learn to create realistic prototypes.
Week 4 - Branding In The Digital Landscape
Learn how to convey a brand identity in a digital landscape. Connect with
audiences through the limited space of a mobile screen, where attention spans are
short.
Week 5 - Photography and Brand Imagery
Learn composition, lighting, and more to create visuals that resonate across various digital platforms. Explore techniques for developing distinctive styles using photography, AI-generated images, or stock libraries.
Week 6 - UI Design and Design Systems
Dive into brand identities from a digital perspective, exploring design tools such as Figma. Create a design system with grids, typography, and color palettes. Explore responsive design and accessibility for web and apps. Learn how to speak to developers.
Week 7 - Creative User Experience Design
Learn UX fundamentals for brand design and art direction. Use research methods to gain deeper insights into user needs and create engaging experiences.
Week 8 - Art Direction with AI
Create stunning visuals more efficiently. Explore instant mood board generation, effortless photo editing, and automated animation. Incorporate AI into your creative workflow.
Week 9- Creative Technology
Discover the world of creative coding, a playground for imaginative exploration. Explore the
latest trends and learn to translate them into concepts that resonate with your brand and audience.
Week 10 - Motion Design and Video
Explore motion design for storytelling and engage with your audience more effectively.
Week 11 - Feedback Sessions
Individual sessions with the course director. In-depth feedback and coaching in
preparation for the final assignment and the portfolio work.
Week 12- Final Project Presentation
Pitch your final work. Present, share feedback, and discuss portfolio work. The course ends with practical tips to help you land your dream job.
You are either self-taught or have some education as an Art Director or Graphic Designer and want to level up your skills and be more ready for a career as an Art Director. Or you are already an experienced professional looking to switch from another discipline/role within communication to Art Direction. This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. This is not a course for beginners and we require some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma. If you are not sure about your level, start with our on-demand courses or contact us to see if this is right for you.
Note that you will be asked to provide work samples later.
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- Idea & concept generation
- Pitch & presentation
- Branding for the digital landscape
- UX design from a creative perspective
- UI Design & Design Systems
- Creative Technology & AI
- Photography and brand imagery
- Motion design and Video
- Portfolio piece
- Subject
- Creativity & Design
- Level
- Professional
- Format
- Online
- Language
- English
- Location
- Online
- Fee
- 31 000 SEK (excl. VAT)38 750 SEK (incl. VAT)
- Apply before
- Wednesday 12 February 2025
- Start
- Wednesday 5 March 2025
- End
- Wednesday 21 May 2025
- Lektionstid
- 12 hours
- Self study
- 10 hours/ week
- Course Dates
The course starts on Wednesday, March 5th at 19:00 CET via Zoom. Subsequent lectures to take place weekly on Wednesdays at 19:00 CET via Zoom.
Course fee
Fee excl. VAT
31 000 SEK
Fee incl. VAT
38 750 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
FAQ
You'll find answers to the most frequently asked questions here.
How to enrol
By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. After you register, we will send you a survey where you can tell us more about your experience and expectations and provide work samples. If your profile is a good match with the course, you will be offered to enroll and you will be asked to provide your invoice details.
Course Director
Linnea Gidlöf
Linnea is a digital art director and designer with 10 years of experience working for both design agencies and in-house teams across Stockholm, San Francisco, and Amsterdam. Passionate about blending creativity and technology, she spent the last few years working for the UX Team at Rituals in Amsterdam.
Questions about the course?
Contact us if you have any questions!
International Coordinator