New!AI-first Content Marketing
- —AI-first Content Strategy
- —Top AI-tools for text, video, images, graphics
- —Optimization with prompt engineering
Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some the most exciting tools, and practical ways to integrate them into their daily workflow.
- Format
- Online
- Location
- Online
- Fee
- 12 500 SEK (incl. VAT)10 000 SEK (excl. VAT)
- Apply before
- Wednesday 12 February 2025
- Start
- Tuesday 4 March 2025
- End
- Tuesday 25 March 2025
See more info about times and dates
AI is changing the game of Content Marketing. This course introduces you to some of the most exciting AI tools available for content strategy, content creation, and optimization. Throughout the course, you experiment with different tools such as Chat-GPT, Midjourney or Dall-E, Claude, and Perplexity. You learn how to work with an AI-first mindset across the full circle - from strategy, to production and promotion - and you apply knowledge to a practical case to get first-hand experience.
The course is designed to boost your professional practice with the power of AI and to give you a competitive advantage in a rapidly evolving job.
The course is conducted over 4 weeks and it includes weekly evening classes (2h/week), demos, practical assignments, discussions, and feedback. The course is light and flexible. It is designed to fit the life of a working professional and it can easily be combined with a full-time job.
Week 1: AI-first Strategy
Lay the foundation for a new kind of content marketing: AI-first. Create an effective and responsible AI Content Strategy that will set you up for success. And learn how to talk to the AI for optimal output: prompt engineering.
Week 2: Generate Texts, Images, Videos and Graphics
This week is about content creation. Generate texts, images, video, and graphics with AI – for all stages of the process. We will use tools such as ChatGPT and Midjourney, DALL·E, Claude, Google Gemini, and Perplexity.
Week 3: AI for Content Optimization
Create engaging content for your specific audience. Learn how to use AI to customize content for search, platforms, and personalization.
Week 4: Research & Analysis
Boost your productivity in research and analysis, the time-consuming part of the job. Discover how to leverage AI for a data-driven approach.
This course is for anyone who works in marketing communications, social media, content strategy, and content creation and wants to learn new tools and gain a strong competitive advantage. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT and Midjourney account, and a good level of English. You might have started using AI tools and want to expand your knowledge, or you might be an AI-curious beginner. After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.
The course includes practical exercises with industry-leading AI tools.
The required tools are ChatGPT-4, DALL·E, Midjourney, Claude, Google Gemini, and Perplexity.
To complete the course, you need a ChatGPT Plus account (which includes DALL·E) and a Midjourney basic account. The total cost for ChatGPT Plus and Midjourney is around 30 USD/month and it is not included in the course fee. Claude, Google Gemini, and Perplexity are free of charge.
You can cancel your subscriptions after completing the course, or you can keep them active and use the tools for your daily work.
You will also be introduced to Jasper and Descript, these tools are more expensive and they are therefore optional. Jasper costs 39 USD/month and Descript costs 12 USD/month. You do not have to activate these accounts unless you want to.
We estimate a total cost of 30 USD/month for the mandatory subscription, and up to 81 USD/month for all subscriptions. These costs are not included in the course fee. Your instructor can guide you and help to set things up when the course starts.
- Subject
- AI
- Level
- Professional
- Format
- Online
- Language
- English
- Location
- Online
- Fee
- 12 500 SEK (incl. VAT)10 000 SEK (excl. VAT)
- Apply before
- Wednesday 12 February 2025
- Start
- Tuesday 4 March 2025
- End
- Tuesday 25 March 2025
- Self study
- 10 hours per week
- Course Dates
The course starts on Tuesday, March 4th at 18:00 CET via Zoom. Subsequent 2-hour live sessions to take place on consecutive Tuesdays at 18:00 CET via Zoom.
HOW TO ENROL
By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. After you register, we will send you a survey where you can tell us more about your experience and expectations and provide work samples. If your profile is a good match with the course, you will be offered to enroll and you will be asked to provide your invoice details.
FAQ
You can find answers to the most frequently asked questions here.
Course Director
Hanna Radtke Bergström
Marketing AI Lead at Vattenfall Heat, using generative AI to create business value.
Over 16 years of experience in marketing, media and communications.
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Questions about the course?
Contact us if you have any questions!
International Coordinator