UX and Digital Product Design

Week 1: Course kick-off & warm-up sprint

Learn essential mindsets for success in UX. Start your journey understanding the design process, and dive into your first hands-on research experience.

Week 2: Warm-up sprint part 2

Turn your research into actionable ideas and test early concepts to experience the full UX cycle. Learn interview techniques and creative ideation methods. Build and test quick prototypes to gather user feedback

Week 3: Project kickoff – team alignment & discovery

Lay the foundation for your main project by aligning as a team and diving into research to fully understand your problem space. Use AI tools to accelerate secondary research and insight gathering. Select your design brief.

Week 4: Research & synthesis tools

Understand user needs and apply advanced research techniques. Conduct surveys, diary studies, and contextual inquiries. Apply AI tools to streamline research and uncover key insights.

Week 5: Stakeholder management (guest lecture)

Learn how to engage and manage stakeholders to ensure your design decisions align with business goals and user needs.

Week 6: Defining & communicating insights

Turn research into clear, actionable insights that drive meaningful design decisions. Learn affinity mapping, personas, and journey maps. Use AI tools to help communicate research findings.

Week 7: From problem to solution

Develop compelling value propositions for your product. Write context scenarios and map user flows. Sketch prototypes that bring your solutions to life. Learn techniques to focus on high-impact features.

Week 8: Core design mindsets, concepts & methods

Strengthen your design foundations, exploring core user interface design concepts and methods. Run mini usability tests to validate early design ideas. Practice sketching, information architecture, and prototyping.

Week 9: Hi-fi prototyping with Figma

Bring your solutions to life. Learn advanced prototyping with Figma and build interactive prototypes ready for user testing.

Week 10: Integration week

Step back, reflect, and connect the dots between everything you’ve learned so far to prepare for your final presentation. Craft the story arc for your case study presentation and refine your insights and design work.

Week 11: Final Presentations

Showcase your UX process and solutions in a compelling, evidence-driven presentation. Present your final UX case study to peers and instructors. Receive feedback to refine your case study for your portfolio

Week 12: Career tracks, portfolio, & interview tips

Reflect on your learning journey and define the next steps in your UX career. Engage in an open Q&A with guest lecturers on UX careers. Gain tips for building a strong portfolio and preparing for interviews

This course is designed for professionals who want to elevate their skills in UX and product design. You might be:

• A junior to mid-level designer (1–5 years of experience) seeking to deepen your UX expertise
• A product manager, marketer, or entrepreneur looking to integrate user-centred design into product development
• A self-taught designer aiming to learn structured UX methodologies and tools
• An aspiring UX designer preparing for your first role or internship in the industry

Whether you're looking to transition into UX or sharpen your existing skills, this course provides practical, hands-on experience to make you industry-ready. Expect engaging weekly video lessons, interactive live workshops, and collaborative team projects. With a commitment of approximately 10 hours per week, you’ll master practical UX techniques while balancing work or other responsibilities.

Throughout the course, you'll work with industry-standard design tools like Figma and AI tools such as ChatGPT and Perplexity, all of which offer free plans.

• Master the UX design process: From user research to ideation, prototyping, and delivering functional products
• Conduct user research: Apply effective methods to uncover user needs, behaviors, and pain points
• Transform insights into impact: Convert research findings into targeted opportunities, creative ideas and valuable business opportunities
• Prototype and validate ideas: Create and test low and high-fidelity prototypes to refine solutions
• Implement rapid design workflows: Use lo-fi prototyping and lean testing for fast, iterative UX work
• Collaborate in remote environments: Embrace digital workflows for ideation, co-creation, and user testing in virtual teams
• Gain expertise in industry tools: Build proficiency in Figma for design and collaboration
• Leverage AI in design: Learn how to use AI tools to accelerate research, streamline analysis, and enhance design processes

Course fee

Fee excl. VAT
31 000 SEK

Fee incl. VAT
38 750 SEK