Writing Basics
Becoming an effective writer is one of the best professional skills you can develop—no matter what your job is. We believe everyone can use words to evoke ideas and emotions that get the result you want. This course is for anyone who wants to build their skills, confidence, and writing structure.
- Professional Speaker
- 1
- Video Modules
- 10
- Practical Project
- 1
- Practical Tasks
- 10
Course overview:
Everyone learns to write. But not everyone knows how to write effectively. You must give your ideas the best chance to move effectively to others and positively affect the world.
We’ll step through a simple process to help you develop a narrative, align and relate to your audience, and write in a style that’s effective for you. All with a focus on getting the outcomes you want from your words.
Through video-recorded classes and practical assignments, you learn the art of effective writing at your own pace. You will not receive feedback on your work but you’ll get plenty of guidance to improve on your own. We use Berghs’ approach of Action-Based Learning, so you learn by doing.
If you want to be more effective when writing and want your words to get your audience’s attention, this On-Demand course is for you.
Course content:
- What good writing means to writers and to audiences
- The “writer’s checklist” to give you a framework for your writing
- Ways to better understand, empathise and to write for your audience
- Insights and tips on crafting your message to specific contexts
- When to use specific writing styles to connect with your reader
- See how credibility, emotion, and logic can used together
- Writing in English as a second language (with tips for Swedish speakers)
- Planning, structuring your writing with tips to avoid writer's block
- How to use storytelling and metaphors to make your writing stand out
- How to drive engaged readers to action to get meaningful results
- The power of editing and the importance of simplicity and clarity
- Other tips, tools, and references from a writing professional
This self-paced on-demand course is perfect for anyone who wants to create and deliver more persuasive and effective writing - and to feel better while they’re doing that.
All ten modules can be applied to the writing that we all need to do. From students, to professionals, you’ll get solid and flexible tips and techniques that you can apply to any subject.
- 10 video-recorded classes and assignments
- Language: English
- 25 hours (estimated) to complete the course and all tasks
- Self-paced; study and practice at your own speed
- Course certificate upon completion
- On-Demand so you can learn whenever you want
- Feedback on assignments not included
- Credit card payment and instant enrollment
- Price incl. VAT: 5000 SEK
- Price excl. VAT: 4000 SEK
FAQ
You can find answers to the most frequently asked questions here.
If you are based in the UK
Please read our terms and conditions carefully; VAT regulations might affect your purchase.
Online self-paced
Sign up any time
Online
On-Demand
30
5000 SEK incl VAT
4000 SEK excl VAT
* By clicking here you'll be directed to payment and then to Canvas, where you can start the course. Before continuing, please read our terms and conditions.
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