Writing Basics
Becoming an effective writer is one of the best professional skills you can develop—no matter what your job is. We believe everyone can use words to evoke ideas and emotions that get the result you want. This course is for anyone who wants to build their skills, confidence, and writing structure.
- Professional Speaker
- 1
- Video Modules
- 10
- Practical Project
- 1
- Practical Tasks
- 10
Course overview:
Everyone learns to write. But not everyone knows how to write effectively. You must give your ideas the best chance to move effectively to others and positively affect the world.
We’ll step through a simple process to help you develop a narrative, align and relate to your audience, and write in a style that’s effective for you. All with a focus on getting the outcomes you want from your words.
Through video-recorded classes and practical assignments, you learn the art of effective writing at your own pace. You will not receive feedback on your work but you’ll get plenty of guidance to improve on your own. We use Berghs’ approach of Action-Based Learning, so you learn by doing.
If you want to be more effective when writing and want your words to get your audience’s attention, this On-Demand course is for you.
Course content:
- What good writing means to writers and to audiences
- The “writer’s checklist” to give you a framework for your writing
- Ways to better understand, empathise and to write for your audience
- Insights and tips on crafting your message to specific contexts
- When to use specific writing styles to connect with your reader
- See how credibility, emotion, and logic can used together
- Writing in English as a second language (with tips for Swedish speakers)
- Planning, structuring your writing with tips to avoid writer's block
- How to use storytelling and metaphors to make your writing stand out
- How to drive engaged readers to action to get meaningful results
- The power of editing and the importance of simplicity and clarity
- Other tips, tools, and references from a writing professional
This self-paced on-demand course is perfect for anyone who wants to create and deliver more persuasive and effective writing - and to feel better while they’re doing that.
All ten modules can be applied to the writing that we all need to do. From students, to professionals, you’ll get solid and flexible tips and techniques that you can apply to any subject.
- 10 video-recorded classes and assignments
- Language: English
- 25 hours (estimated) to complete the course and all tasks
- Self-paced; study and practice at your own speed
- Course certificate upon completion
- On-Demand so you can learn whenever you want
- Feedback on assignments not included
- Credit card payment and instant enrollment
- Price incl. VAT: 5000 SEK
- Price excl. VAT: 4000 SEK
How good do I become?
Great writing is a lifelong pursuit. This course gives you an introduction and challenges you with practical exercises to understand how to write in a way that's effective for you and your audience. And it sets you up to keep developing well after you finish your On-Demand course.
When can I start?
The course is video recorded and self-paced. This means you can start when you want and progress at your own speed. It’s On-Demand.
What platform do I learn on?
The course runs on Canvas, Berghs’ learning platform, where all video classes, assignments, and checklists are provided. You access the course room on Canvas directly after payment and can start the course immediately. There is no need to install any client, all you need is a browser – and the design software, of course.
Is there any technical support along the way?
The course is fully automated. Should you need any assistance, Berghs offers technical support for troubleshooting during office hours on Central European Time.
After the course, am I guaranteed to get into other courses at Berghs?
It depends on the level of the course you choose. This course does qualify you for a START-level communication course at Berghs. It’s a good complement to your application to a professional-level course, but you also need some work experience at that level. And finally, it does not qualify you for one of Berghs’ full-time programs – where the selection process is complex – but it might give you the tools you need to work on your entry assignment.
Do I get a discount if I enroll in another course after learning the software?
That’s right. The software course is a starting point, and we encourage you to continue your writing education at Berghs by offering you a fee reduction worth 1000 SEK. The discount applies if you enroll in one of the courses listed under “course progression options” within one year from the date in which you complete the software course. Check out the terms and conditions here.
How many hours is this course?
The course consists of 10 video-recorded modules, their length varies between approximately 15 and 25 minutes. All classes includes personal tasks to be completed and submitted before continuing. We estimate that you can complete the course in approximately 25 hours, including initial introductions, research analysis, exercise submissions, etc. Please note that the course is self-paced, you decide how much time you want to invest in the course. The more you practice, the better you get. Feel free to do tasks more than once for practice. The quality of your work will reflect your level of ambition.
How long does it take to complete an on-demand course?
This is a self-paced course, you can complete it within a week or stretch it over months, as you prefer. Our recommendation is that you complete the course within four weeks, taking modules every few days and regularly practicing by completing tasks in between all modules.
How long do I have access to the course?
We generally give 6 months for students to complete our On-Demand courses. However, we understand it sometimes takes longer and will not terminate students' access to Canvas before checking in with them beforehand.
Do I get a certificate?
Yes. Upon completion of the course, Berghs School of Communication issues a course certificate with your name. In order to obtain the certificate, you need to complete all quizzes and submit all tasks within the course.
If you are based in the UK
Please read our terms and conditions carefully; VAT regulations might affect your purchase.
Online self-paced
Sign up any time
Online
On-Demand
30
5000 SEK incl VAT
4000 SEK excl VAT
* By clicking here you'll be directed to payment and then to Canvas, where you can start the course. Before continuing, please read our terms and conditions.
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