Michel Megherbi

Michel is a Creative Leader with 15+ years of experience working with leading brands across Sweden and internationally. With expertise spanning film, television, and digital content creation, he offers deep industry insights from managing complex productions for companies like Discovery Network, Absolut Vodka, and Sony Playstation.

Michel is interested in exploring the relationship between creative thinking and technological capabilities, and he now focuses on helping professionals and companies integrate AI into their creative workflows. Michel teaches the AI for Design & Video course at Berghs School of Communication, where he empowers students to navigate the evolving landscape of AI-enhanced production with practical strategies while maintaining creative integrity.